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Plain Text Newsletters

by Karl Reynolds Growth Marketing, Sleeknote Although reverting back to a plain text newsletter from the ubiquitous and stylized HTML version may seem like...
Doug Dennison
25 sec read

Email Standards

Let’s be honest, email coding is stuck in the 90s. It may take some time, but it’s inevitable that there will eventually be a...
Doug Dennison
31 sec read

UX For Email

UX design is a buzzword in the world of graphic design. In short, it requires a designer to look at each design touchpoint as...
Doug Dennison
35 sec read

Email Accessibility

Interest in email accessibility has been growing in recent years, and we’re starting to see more email developers and marketers creating emails with accessible...
Doug Dennison
42 sec read

Mobile-First Design

Studies vary, but it’s fair to say that the pendulum from mainly desktop to mobile readership is firmly leaning towards the latter. I predict...
Doug Dennison
33 sec read

Email Design Trends

There’s been a shift from lengthy, multi-column, ‘busy’ looking emails to a more stripped back, simple design. In a similar approach to one-page websites,...
Doug Dennison
31 sec read

How to: Set up a re-engagement campaign in Mailchimp

When it comes to your contacts we would always opt for quality over quantity – there’s absolutely no point in having 100,000 contacts on...
Harriet Holland
3 min read

MailNinja Engagement Segmentation (explainer)

As part of my role at MailNinja, I have taken the member score from Mailchimp and built it up further as a way to...
Phil Bacon
1 min read

Why you should run re-engagement email campaigns

Your list of contacts is at the heart of your marketing – whether they are your active customers or subscribers – without their up...
Harriet Holland
2 min read

How to: Use Mailchimp to move old stock

A few weeks ago I discussed a past role and how we used email to drive sales of aged stock. This post I will...
Phil Bacon
1 min read