Lord Timepieces' StoryCustomer Stories
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MailNinja have seen a reasonable ROI on the e-mails that Lord Timepieces send, and have also watched their subscriber list grow. When they began their e-mail marketing, they started off with 10,055 subscribers. Today, Lord Timepieces have 57,277 subscribers in their list.
Over the period of 3 months, Lord Timepieces sent 3 promotional e-mails (themselves) to their customers. Altogether, from 3 campaigns the total revenue came to £4,818, with a total of 66 orders. Although these numbers seem good, they are not consistent. The first campaign sent made 12 orders, with £725 total revenue. Second campaign made 54 orders, with a £4,093 total revenue. The third campaign made no sales. This does not show consistency within results.
I then accumulated 3 e-mail campaigns that us at MailNinja put together and sent for Lord Timepieces. Overall, the total revenue from our 3 campaigns came to £6,491 – with much more consistent results. Campaign 1 made 19 orders with a total revenue of £1,361. Campaign 2 made 54 orders with a total revenue of £3,014, and Campaign 3 made 32 orders with a total revenue of £2,116.