email-marketing
email-marketing-starter-package

Getting started with email? You need our Email Marketing Starter Package 🙂

Our Ninjas will set everything up, give you expert training and advise you on what to do. A complete email marketing starter package.

Here’s what’s included*

Subject to selected email marketing starter package

Template design and build

First up we design a master email template that can be used for all of your ongoing campaigns. Once designed we send you a preview for approval before moving to the build phase. We hand-code your email in mobile responsive HTML and CSS. Once done we run it through a series of rigorous tests using industry leading tool Litmus and a range of physical devices and email platforms before sending you a final preview.

Campaign strategy

Using our expertise based on our 10 years+ of experience, we work with you to create a custom strategy based around your outcomes. We look at your existing results and industry averages to calculate success benchmarks (KPIs). We look at your customers’ demographics to ensure we create visually engaging content, finally creating a campaign schedule so we know clearly what we’re sending, and when we’re sending it.

Email delivery

We populate your template with your text and imagery, then stylise, proof, and run it through spam filters to ensure inbox placement. Then we utilise industry data to calculate the best time and day for sending as well as regularly split test content and subject lines to spot trends.

Reporting

Every month we’ll send you a report showing you how well your campaigns have performed, helping you to spot key trends to grow your audience.

Email Marketing Starter Package Basic

Our core ‘basic’ email marketing starter package is our entry-level managed service package, which forms a solid blueprint plan for your outsourced email requirements.

Strategy
We kick things off with an upfront strategy, looking at key areas such as current results, your customers, your industry, your outcomes and expectations, then finally agreeing on a series of KPIs and a campaign roadmap.

Email template
Next up we create an eye catching mobile-responsive HTML email template around your brand identity and style guides.

Campaign management
On an ongoing basis we will take your content (copy and images) and stylise, proof and edit it for optimum results. We also split test your subject lines, and personalise your emails as we go.

Reporting
On a regular basis we will report back to you via email on how things are going. This includes open rates, click rates, subscriber retention and KPI results.

£125 per month
+ £150 per campaign

Email Marketing Starter Package Pro

Take your email marketing to the next level with an email marketing strategy, campaign roadmap and monthly insights reporting and analysis.

Included:

Strategy
Email template
Campaign management
Reporting

Template customisation
To create truly effective email campaigns it’s important to keep things fresh. Our Pro plan enables us to make on-the-fly updates to your email template.

Snapshot reporting
Don’t just stop and basic stats – get a full monthly comparative report with a follow up call to discuss the key trends and insights, so you understand what’s working, and why. This allows us to update your strategy as we go.

List segmentation
Segmenting your list into smaller groups by their actions (email opens, link clicks…) is a great way to send the right message to the right people at the right time.

£250 per month
+ £150 per campaign

Email Marketing Starter Enterprise

Our most comprehensive package yet, a complete end-to-end service covering everything you will ever need.

Included:

Strategy
Email template
Campaign management
Reporting
Template customisation
List segmentation
Insights reporting

Dynamic lists
Using our own in-house tracking tool (Segma), we can segment your subscrbers when they perform actions on your website as well as in your emails.

Automation & integrations
We can automate workflows by setting autoresponder series, as well as create custom integrations with your CRM systems via API.

Custom design & development
Need a custom graphic or a new email template? No worries.

Priority support
Don’t settle for less – get instant access to your own dedicated account manager.

£500 per month
+ £150 per campaign

 

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