Welcome to My Blog

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MailNinja V2: 10 years on… A brand new look

Since we launched back in 2005 we've grown and learnt a lot, and i'm not talking about our website design, but what we offer and who we offer it to. Our brand has evolved and changed, like any business does.       Just to bring you up to speed, here's a...

What is an email marketing agency?

Email marketing is a science unto itself, and one that, if mastered, can have dramatic effects on your company's bottom line. However, knowing how to run successful email marketing campaigns isn't something you will likely get right the first time around. Instead, you...

Why you ought to use email marketing services

As the UK’s number one email marketing services specialists, it’s fair to say that we know a little something about the many benefits email marketing can offer our clients. Having helped over 280 businesses to achieve some phenomenal results in the 12 years since our...

Why use an email marketing consultant?

We know that many businesses do their own email marketing and tools like MailChimp are available for anyone to use. So why would you consider hiring an email marketing consultant like MailNinja? Let's take a look at some of the issues Mailninja resolves for clients on...

What is MailChimp campaign management?

MailChimp is the world’s largest marketing automation platform, making it a powerful tool in the arsenal of any marketing plan. It has the potential to massively increase your sales capability, and up sell to existing customers, or bring new customers straight through...

The advantages of professional email campaign management

You've gone to great lengths to build a large database of both customers and prospects, ensuring it is filled with only relevant contacts. You've employed the services of marketing hotshots who have put together some amazing engaging content, which bolsters your brand...

Welcome to My Blog

Here is a masonry blog layout with no sidebar

MailNinja V2: 10 years on… A brand new look

Since we launched back in 2005 we've grown and learnt a lot, and i'm not talking about our website design, but what we offer and who we offer it to. Our brand has evolved and changed, like any business does.       Just to bring you up to speed, here's a...

What is an email marketing agency?

Email marketing is a science unto itself, and one that, if mastered, can have dramatic effects on your company's bottom line. However, knowing how to run successful email marketing campaigns isn't something you will likely get right the first time around. Instead, you...

Why you ought to use email marketing services

As the UK’s number one email marketing services specialists, it’s fair to say that we know a little something about the many benefits email marketing can offer our clients. Having helped over 280 businesses to achieve some phenomenal results in the 12 years since our...

Why use an email marketing consultant?

We know that many businesses do their own email marketing and tools like MailChimp are available for anyone to use. So why would you consider hiring an email marketing consultant like MailNinja? Let's take a look at some of the issues Mailninja resolves for clients on...

What is MailChimp campaign management?

MailChimp is the world’s largest marketing automation platform, making it a powerful tool in the arsenal of any marketing plan. It has the potential to massively increase your sales capability, and up sell to existing customers, or bring new customers straight through...

The advantages of professional email campaign management

You've gone to great lengths to build a large database of both customers and prospects, ensuring it is filled with only relevant contacts. You've employed the services of marketing hotshots who have put together some amazing engaging content, which bolsters your brand...

6 Things You Need to Know About Email Subject Lines.

I’m sure we’ve all sent out an e-mail campaign before, which we’ve spent hours of hard work on – only to find out your open and click rates just aren’t getting any better. The first thing your subscribers see in their inbox is email subject lines – this is why it’s...

How Does Social Media Benefit E-mail Marketing?

How Does Social Media Benefit E-mail Marketing? Social media is a platform in which both websites and applications enable users to create and share content or to participate in social networking. So what better excuse than to share emails? Did you know e-mail has...

Why are images important in emails?

Why are images important in emails? Good question title, let’s find out exactly why you should have eye catching images inside your email campaign. Visuals are an important part of any email campaign, whether you are selling your coolest new set of clothing or...

Split test subject line: 27/07/16

The test: Tested on: 1,752 recipients (10%) Variable tested: Subject line Recipients per combination: Approx. 584 Delivered: Wed, Jul 27, 2016 5:00 pm Winning metric: Highest open rate Results: Driving jobs + Benefits  (3.3%) Driving Jobs @ Aligra  (3.3%) Earn Up To...

How to increase open rates

Email success boils down to monitoring two rates - open and clicks rates. There ate two simple ways to boost these, and they are as follows: Open rates = subject lines Click rates = email content Here's some tips on how to write effective subject lines... Keep it...

How to increase click rates

Email success boils down to monitoring two rates - open and clicks rates. There ate two simple ways to boost these, and they are as follows: Open rates = subject lines Click rates = email content Here's some tips on how to create great email content... Design around...

Split test subject line: 14/07/16

The test: Tested on: 304 recipients (15%) Variable tested: Subject line Recipients per combination: Approx. 101 Delivered: Thu, Jul 14, 2016 9:58 am Winning metric: Highest open rate Results: ???? Leading USB Prices (16.8%) ???? 1st Place Prices (14.9%) ???????? Team...

Do most people know how to use MailChimp?

I regularly take a look at Quora, often to post questions myself, yet i came across this post so thought i'd answer it as well as share the answer for you here... Here's our answer... Yes and no. Most people know the basics - create an email, send an email, view a...