Welcome to My Blog

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MailNinja V2: 10 years on… A brand new look

Since we launched back in 2005 we've grown and learnt a lot, and i'm not talking about our website design, but what we offer and who we offer it to. Our brand has evolved and changed, like any business does.       Just to bring you up to speed, here's a 60...

New homepage

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Email newsletters are dead

Email newsletters are dead

The email campaign started out life as an email newsletter. However this is dying out. You probably still see the olde ‘company news’ emails that go out, but they are now few and far between. People are less saying… “Oh, it’s the first Wednesday of the month, it’s...

Using Retina Images in Email

Using Retina Images in Email

As marketers, we want to ensure we portray our brand to the best of our ability. There are a number of different factors to consider, such as subject lines, campaign layout, content, etc. But images play an important part too, in catching the reader’s eye and making...

How to Combat Blocked Images in Email 💪🏼🚫

How to Combat Blocked Images in Email 💪🏼🚫

Images can be blocked for many reasons. Certain e-mail clients will block images by default as a security caution (many spammers would send e-mails with only images — no text). There are plenty of ways to get around this, and ensure your e-mail campaigns look...

What is an email marketing agency?

Email marketing is a science unto itself, and one that, if mastered, can have dramatic effects on your company's bottom line. However, knowing how to run successful email marketing campaigns isn't something you will likely get right the first time around. Instead, you...

Welcome to My Blog

Here is a masonry blog layout with no sidebar

MailNinja V2: 10 years on… A brand new look

Since we launched back in 2005 we've grown and learnt a lot, and i'm not talking about our website design, but what we offer and who we offer it to. Our brand has evolved and changed, like any business does.       Just to bring you up to speed, here's a 60...

New homepage

Heading - h1 Heading - h2 Heading - h3 Heading - h4 Heading - h5 Heading - h6 Paragraph text Paragraph text Heading - h6 Heading - h5 Heading - h4 Heading - h3 Heading - h2 Heading - h1 Paragraph text Heading - h6 Heading - h5...

Email newsletters are dead

The email campaign started out life as an email newsletter. However this is dying out. You probably still see the olde ‘company news’ emails that go out, but they are now few and far between. People are less saying… “Oh, it’s the first Wednesday of the month, it’s...

Using Retina Images in Email

As marketers, we want to ensure we portray our brand to the best of our ability. There are a number of different factors to consider, such as subject lines, campaign layout, content, etc. But images play an important part too, in catching the reader’s eye and making...

How to Combat Blocked Images in Email 💪🏼🚫

Images can be blocked for many reasons. Certain e-mail clients will block images by default as a security caution (many spammers would send e-mails with only images — no text). There are plenty of ways to get around this, and ensure your e-mail campaigns look...

What is an email marketing agency?

Email marketing is a science unto itself, and one that, if mastered, can have dramatic effects on your company's bottom line. However, knowing how to run successful email marketing campaigns isn't something you will likely get right the first time around. Instead, you...

Why you ought to use email marketing services

As the UK’s number one email marketing services specialists, it’s fair to say that we know a little something about the many benefits email marketing can offer our clients. Having helped over 280 businesses to achieve some phenomenal results in the 12 years since our...

Why use an email marketing consultant?

We know that many businesses do their own email marketing and tools like MailChimp are available for anyone to use. So why would you consider hiring an email marketing consultant like MailNinja? Let's take a look at some of the issues Mailninja resolves for clients on...

What is MailChimp campaign management?

MailChimp is the world’s largest marketing automation platform, making it a powerful tool in the arsenal of any marketing plan. It has the potential to massively increase your sales capability, and up sell to existing customers, or bring new customers straight through...

The advantages of professional email campaign management

You've gone to great lengths to build a large database of both customers and prospects, ensuring it is filled with only relevant contacts. You've employed the services of marketing hotshots who have put together some amazing engaging content, which bolsters your brand...

6 Things You Need to Know About Email Subject Lines.

I’m sure we’ve all sent out an e-mail campaign before, which we’ve spent hours of hard work on – only to find out your open and click rates just aren’t getting any better. The first thing your subscribers see in their inbox is email subject lines – this is why it’s...

How Does Social Media Benefit E-mail Marketing?

How Does Social Media Benefit E-mail Marketing? Social media is a platform in which both websites and applications enable users to create and share content or to participate in social networking. So what better excuse than to share emails? Did you know e-mail has...

Why are images important in emails?

Why are images important in emails? Good question title, let’s find out exactly why you should have eye catching images inside your email campaign. Visuals are an important part of any email campaign, whether you are selling your coolest new set of clothing or...

How to increase open rates

Email success boils down to monitoring two rates - open and clicks rates. There ate two simple ways to boost these, and they are as follows: Open rates = subject lines Click rates = email content Here's some tips on how to write effective subject lines... Keep it...

How to increase click rates

Email success boils down to monitoring two rates - open and clicks rates. There ate two simple ways to boost these, and they are as follows: Open rates = subject lines Click rates = email content Here's some tips on how to create great email content... Design around...

Do most people know how to use MailChimp?

I regularly take a look at Quora, often to post questions myself, yet i came across this post so thought i'd answer it as well as share the answer for you here... Here's our answer... Yes and no. Most people know the basics - create an email, send an email, view a...

50 Sure Fire Ways to Grow Your Email Marketing List (Part 5)

    Twitter and/or Facebook Post the hosted link from your newsletter to spread the word.   Facebook Include an opt-in form as one of your Facebook tabs.   Social Icons Include links to share your email or articles on Twitter or Facebook. Your recipients will be able...