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Email newsletters are dead

The email campaign started out life as an email newsletter. However this is dying out. You probably still see the olde ‘company news’ emails that go out, but they are now few and far between.People are less saying… “Oh, it’s the first...

Using Retina Images in Email

As marketers, we want to ensure we portray our brand to the best of our ability. There are a number of different factors to consider, such as subject lines, campaign layout, content, etc. But images play an important part too, in...

How to combat blocked images in email 💪🏼🚫

Images can be blocked for many reasons. Certain e-mail clients will block images by default as a security caution (many spammers would send e-mails with only images — no text). There are plenty of ways to get around this, and ensure...

What is an email marketing agency?

Email marketing is a science unto itself, and one that, if mastered, can have dramatic effects on your company's bottom line. However, knowing how to run successful email marketing campaigns isn't something you will likely get right...

Why use email marketing services?

As the UK’s number one email marketing services specialists, it’s fair to say that we know a little something about the many benefits email marketing can offer our clients. Having helped over 280 businesses to achieve some phenomenal...

Why use an email marketing consultant?

We know that many businesses do their own email marketing and tools like MailChimp are available for anyone to use. So why would you consider hiring an email marketing consultant like MailNinja?Let's take a look at some of the issues...

What is Mailchimp campaign management?

MailChimp is the world’s largest marketing automation platform, making it a powerful tool in the arsenal of any marketing plan. It has the potential to massively increase your sales capability, and up sell to existing customers, or...

The advantages of professional email campaign management

You've gone to great lengths to build a large database of both customers and prospects, ensuring it is filled with only relevant contacts. You've employed the services of marketing hotshots who have put together some amazing engaging...

6 things you need to know about email subject lines

I’m sure we’ve all sent out an e-mail campaign before, which we’ve spent hours of hard work on – only to find out your open and click rates just aren’t getting any better.The first thing your subscribers see in their inbox is...

How does social media benefit email marketing?

Social media is a platform in which both websites and applications enable users to create and share content or to participate in social networking. So what better excuse than to share emails?Did you know e-mail has nearly three times...

Why are images important in emails?

Why are images important in emails? Good question, let’s find out exactly why you should have eye catching images inside your email campaign.Visuals are an important part of any email campaign, whether you are selling your coolest new...

How to increase open rates

Here are some tips to boost your email open rates:Trigger curiosityHumans are curious by nature, and clickbait plays on this. Subject lines work like social media headlines, therefore clickbait works just as well. Try and have some...

How to increase email click-through rates

Here are some tips to boost your email click-through rates:Design around the contentDon’t ever feel you’re stuck with a fixed layout structure- mix it up. This is why we build modular templates, as you can move blocks around and swap...

Do most people know how to use Mailchimp?

I regularly take a look at Quora, often to post questions myself, yet i came across this post so thought i'd answer it as well as share the answer for you here...Yes and no.Most people know the basics - create an email, send an email,...

Boost your open rates – personalise your subject lines

According to a report in 2012 from Adestra, your subject lines are 22.2% more likely to be opened if you personalise them.To back this report up, a study by Experian, a personalised message produces six times higher revenue than one...

Mobile email opens have grown by 180% in 3 years

A study from Campaign Monitor found that between 2011 to 2014, open rates on mobile devices have sky rocketed from 15% to a whopping 42%!This is only going to increase. Data gathered from over 1.8 billion email opens in 2013 shows...

50% of marketers use animated GIFs in their email campaigns

A recent Email Market Study from Experian showed that 1 in 2 marketers regularly use animated gifs in their email campaigns. There’s good reason.At MailNinja we’ve used animated gifs for a wide variety of reasons. Mainly because…They...

There’s something about Outlook!

So many clients we work with are hung up on “It doesn’t quite look 100% in Outlook”… however let’s be realistic. The latest email client share is as follows:Apple iPhone- 33% +0.65Gmail- 15% +0.21Apple iPad- 12% -0.06Google Android-...

What’s your email marketing BHAG for 2016?

Firstly, let me first explain what a BHAG is in case you didn't know... BHAG stands for Big Hairy Audacious Goal. Check Wikipedia for info.Back to the BHAG... Is yours to increase....Open and click rates?Sales and ROI?Brand...

How to use variant selectors in Mailchimp

There's a very handy MailChimp feature called the Variant Selector which is rarely used but could take your static email template into a fully customisable thing of beauty!https://vimeo.com/149865740What is a Variant...

Super simple ways to grow your list

I have bad news.Your email list naturally degrades by about 22.5% every year. People change email addresses as they move from one company to another. They unsubscribe.They don’t really use the email or misspelled it while...

Why list segmentation matters

Do you talk to your mother the same way you talk to your best friend?I didn’t think so. That’s why a one-size-fits-all approach to email marketing doesn’t work when you are speaking to a diverse audience. The reality is that most...

How to build a quality email marketing list

Don’t cut corners when building your email listOh the age old question, “Should I create a double-opt in or single-opt in confirmation for my subscriber list?” Ok, ok perhaps it’s not an age old question since the first mass mailing...

Email marketing and social media

You can’t ignore social media. They make your customers more engaged. But…Remember that you don’t own social media. What does it mean? You don’t own the database of your fans on Facebook and followers on Twitter.How to collect their...

Email stats – what to track

“Delivery rate of “only” 99%? Open rates barely scrape by 30%? Click-throughs are in single digits? You must be kidding me!”While at first glance seeing that only 6% of your subscribers clicked on a link in newsletter might be...

Email list segmentation tips

Segmenting your email marketing list makes it easy to send content that people care about. That means better open rates and click-trough rates for you. You should think about the relevant segments while building the list.Email...

Email frequency tips

Ask 14 people this question, and you’ll get 14 different responses. In fact you’re more likely to see a fistfight break out than you are seeing any agreement.Some people believe that less emails = more engaged customersOn the...

The best time to send your email newsletter

There is no good or bad time to send your newsletter. It varies from your target market and kind of product you are selling. It’s good to know the basics about the timing and then do you own tests.Science of Social Timing |...

Email autoresponders for dummies

Contrary to how it sounds, email automation is about building customer relationships. Email automation can actually be extremely personal – if you do it right. The best autoresponder series don’t seem like autoresponder series.Why do...

Create visually engaging email newsletters

90% of information transmitted to your brain is visual.It's way more easier to sell sunsets than flight tickets, right?Images in Email Newsletter | MailerLiteNewsletter Header Design | MailerLiteAnimated GIFs:6 Reasons Why You Should...

How to boost open and click-through rates

First of all, know what you aim to achieve sending the newsletter.6 Ways You're Undermining Your Email Campaigns | KissmetricsThe tease Factor: How to optimize your email marketing for engagement | Jordie van RijnStuck with ideas for...

Building your email list

If you want to use email marketing, you have to have a mailing list of your customer or potential customers.Want to buy the list? DON'T.Why it is evil to your company, your customers and email marketing provider:Why Purchasing Email...

How to write the perfect subject line

Keep the subject line short (15-65% depending on market reads emails on mobile and see only from 24 to 61 characters), descriptive and clearly state what’s inside the email.NO to no-reply email. Email marketing is about building...

HTML email template design by MailNinja

HTML email / template design is by far our most popular service, so I thought I’d walk you through the steps we go through so your email template is the best it can possibly be:With each and every email we design and build for...

You work on your business, leave Mailchimp to us

We would love to hear from you and learn more about your email program and how we can take your program to the next level. If you're looking for an email agency, or just want more information, we're happy to answer all your questions.

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