Email stats – what to track
“Delivery rate of “only” 99%? Open rates barely scrape by 30%? Click-throughs are in single digits? You must be kidding me!”
While at first glance seeing that only 6% of your subscribers clicked on a link in newsletter might be depressing, you should put things in the context.
Did you know how many clicks you would have gotten on AdWords? Google says the average is around 2%. What about banner ads? 0.2-0.3%! Facebook? Even worse, 0.051%!
Just a few numbers can change perception entirely. For this reason, we thought you might be interested to learn about the latest trends in email marketing.
- Email Marketing Benchmarks | MailerLite
- Email Open and Click-Through Rates Benchmarks by Industry | Marketing Profs
- Statistics Sources for Email Marketing | Smart Insights