How to write the perfect subject line
Keep the subject line short (15-65% depending on market reads emails on mobile and see only from 24 to 61 characters), descriptive and clearly state what’s inside the email.
NO to no-reply email. Email marketing is about building relationship with your customer. Your goal is to get replies. Provide an email address that’s linked to a real, live inbox also shows that you’re open for business.
+ Add a person to the sender name. The opening rate increased by 28% when email was sent from a human being comparing to the letter sent from a general marketing alias.
- Sex, Lies and the Art of Commanding Attention | Copyblogger
- How to Write B2B Email Subject Lines that Get Your Messages Opened | Fresh Perspective Copywriting
- Seven Proven High Performing Headlines | Email Yogi
- The Most (and Least) Effective Keywords in Email Subject Lines | Marketing Profs
- 5 Email Subject Lines Practices We ALWAYS Follow | LKR Social Media
- 10 Email Subject Line Blunders | Net Results
- Perfect Subject Line | Unbounce
- 5 Reasons to Use Reader’s name in a Subject Line | MailerLite
Don’t forget to use preheader. It’s the first bit of text that shows up in many email clients immediately after the subject line. Those snippets appear in most mobile devices and in some desktop clients, such as Gmail and Outlook. Litmus reported that better preheader text increased their click-through rates over 30% and reduced spam complaints.
- Increase Your Email Open Rate with Preheaders | MailerLite
And finally, let’s explode some myths about subject lines (that’s our favorite article about subject lines):
- 7 Email Subject Line Myths Exploded | Smart Insights