Mobile email opens have grown by 180% in 3 years

by | Jan 18, 2016

Mailchimp experts, email marketing agency

A study from Campaign Monitor found that between 2011 to 2014, open rates on mobile devices have sky rocketed from 15% to a whopping 42%!

This is only going to increase. Data gathered from over 1.8 billion email opens in 2013 shows that mobile are the most popular first interaction.

Here are some reasons why…

  • Phones are getting better since they first came out
  • More accessible email
  • Easier to read emails
  • Marketers need to make interesting layouts – not just 1 col all the time
  • Everyone has a phone, that they check regularly – even before getting up and going to bed

 

The iPhone is the most common mobile device that subscribers use to open their email for the first time. Between iPad, iPhone and iPod Touch, nearly 90% of all mobile opens happened on an Apple device.

With this in mind, it is vital that your email template is mobile responsive. Here at MailNinja (unlike some of our competitors) we don’t even question if you’d like your email to mobile responsive, we feel it’s a no brainer!

# More on this: https://www.campaignmonitor.com/resources/guides/email-marketing-trends/