Why use email marketing services?

by | Dec 13, 2017

Mailchimp experts, email marketing agency

As the UK’s number one email marketing services specialists, it’s fair to say that we know a little something about the many benefits email marketing can offer our clients. Having helped over 280 businesses to achieve some phenomenal results in the 12 years since our founding, we’re big advocates of such marketing methods, and firmly believe that every enterprise should be taking advantage of them.

We don’t expect you to just take our word for it though. We know that, for the majority of ventures, funds are not limitless, and that you’ll want to consider very carefully where to spend your marketing budget. That’s why we’re going to share with you just a few of the reasons that quality and targeted email marketing is essential to your success…

1: Email marketing helps you to connect

One of the biggest benefits of email marketing is that it offers a great opportunity to connect with your clients. Whereas adverts placed on social media and website optimisation are impersonal in their approach, sending an email is not, and gives you a unique chance to get your audience to know, like, and trust you.

2: Email marketing can make your sales soar

A strong email marketing campaign can also significantly boost your sales. Giving you a platform through which you can share special offers, sales, new lines, and discounts, it’s a tool that can be used to entice – to grab the attention of readers and lure them to your website or store to make that all-important sale.

3: Email marketing can help to create customer loyalty

Used properly, email marketing can be a wonderful tool for fostering customer loyalty too. An ideal way to share discount codes or loyalty schemes aimed at encouraging repeat business and keeping your clients coming back to you time and time again, it is a way to directly connect with them and show your gratitude at their custom.

4: Email marketing can show you what works

Did you know that email marketing can be used as an educational instrument as well? Providing metrics which can be broken down to see how each of your email campaigns performs, it can show you what works and what doesn’t, so that you can market smarter in the future, not just on this platform, but also on your social media and company website. From the tone that best engages your clients to the deals that most delight them, careful study of your former successes and failures really can teach you a lot.

5: Email marketing means you can reach people on any device

Importantly, email marketing is a strategy that is also mobile optimised. With two-thirds of all emails opened on Smartphone’s, it gives you the opportunity to connect on the go, and to be in constant contact with your potential clientele. No matter where they are, your advertising will still wing its way straight to their inbox, so that they are ever able to take advantage of the information you’ve sent to them.

These are only a small selection of the benefits associated with email marketing, but even by themselves, they effectively demonstrate just how important and effective it can be. If you’d like to learn about the services we offer and how they could help your business, simply get in touch with us today.