What is Mailchimp campaign management?

by | Dec 13, 2017

Mailchimp experts, email marketing agency

MailChimp is the world’s largest marketing automation platform, making it a powerful tool in the arsenal of any marketing plan. It has the potential to massively increase your sales capability, and up sell to existing customers, or bring new customers straight through your marketing funnel. You can use a MailChimp campaign management agency to help you take this success one step further.

What is MailChimp campaign management?

By using a MailChimp campaign management service, you have the ability to fully automate your email marketing services, and free up your time to focus on other parts of your business. MailChimp campaign management is handled by a specialist email marketing agency who knows what works.

The benefits of outsourcing your MailChimp campaign management

Here are some of the numerous benefits of bringing in outside help to manage your MailChimp campaigns.

Ongoing optimisation

The entire purpose of someone managing your MailChimp campaign is that there is always room for improvement. Every business has its own unique traits and its own specific customer base. As an email campaign goes on, an agency will be able to look for ways to tweak the existing email campaign and test various strategies to see what works best, and what can lead to better results.

Pick up on errors

There are a variety of small technical errors that can crop up anywhere along an email marketing campaign. Having someone managing that means that these problems can be spotted as soon as possible and fixed accordingly.

Pivot strategy

As mentioned, every business is different, and you may find that a certain strategy is not the best for you, and so it may be time to change. A MailChimp marketing agency overseeing your campaign can help you pivot your strategy and test new avenues.

Integrate new features as your business grows

As your business grows, and so does the range of products and services you offer, your email marketing campaign can grow as well. An agency running this will be able to integrate these additional services into your existing campaign and help get them off to a greater level of success.


Taking the time to learn how to effectively manage a MailChimp marketing campaign is extensive. Not only will you need to learn the ins and outs of what makes a successful campaign now, you’ll also need to learn what trends are occurring in the industry. This is all very timely and takes your attention off the main focus of your business.

Getting started

Whenever you hire someone to manage your MailChimp email campaign, you should ensure they have the necessary experience and are perfect for your business. At MailNinja, we have been working with businesses since 2005 to help increase sales and automate their email marketing efforts. We have successfully helped almost 300 companies to grow their subscriber lists and better manage their existing ones. If you are looking for MailChimp campaign management and would like to further discuss how we can help you, contact our friendly team.