A Scalable Solution
Our Service Plans are designed to make sure your email campaigns are as successful as they can possibly be. Our agile approach enables us to create bespoke and unique on-brand campaigns around your goals.
An Agile Process
We believe the way to maximise the value of your marketing is to have a clear picture of what you want and how we can help you to get there.
We start with the key elements that drive the highest impact, diagnosing areas for market opportunities, defining a clear picture of marketing objectives, developing impactful creative solutions, and developing a roadmap to achieve your objectives.
Meet Your New Email Marketing Department
With access to a team of highly skilled email professionals, our team can transform your email marketing.
Your dedicated Strategy Manager will work across all teams to ensure each email we send is aligned to your goals.
- Work with you to define KPIs and high-level goals
- Track seasonal hotspots, and create a road map for your future campaigns
- Advise on themes and content for your campaigns
- Discuss and lead multivariate testing
- Track your competitors and provide insights
- Chair monthly strategy calls with you to discuss results and insights
Each day, the entire team gather in our daily huddles to brainstorm campaigns we’re working on. As a team, we use whiteboards to wireframe and concept designs.
From here, the Creative Team will work together to create amazing emails that fit around your brand identity and campaign goals.
- Design your emails around your brand guidelines
- Create custom banners for your campaigns
- Develop assets such as graphics and icons
Under the bonnet of every great email is our expertly crafted bulletproof code. Our HTML specialists will hand-build, optimise and code your emails to make sure they perform across a wide variety of email clients and platforms..
- Custom-code your email campaigns
- Create template kits using the latest HTML and CSS technologies
- Test your emails across the most popular email clients
Your Campaign Manager will work closely with your Strategy Manager to help turn your goals into effective email campaigns, then liaise directly with the creative and development teams to ensure your emails are eye-catching and functional.
- Create and manage your campaign content calendar
- Work with you to create and curate content for your campaigns
- Ensure your emails are fully tested and checked
- Run spam checks to ensure inbox placement
- Monitor deliverability for each campaign
- Send you previews for approval
- Send your campaigns at peak time, for maximum impact
Collaboration is in our DNA. Our strategy, campaign, creative and development teams come together to match your needs.
Each week we have a team huddle, structured as follows:
- Preview and critique campaigns sent the previous week (design focused)
- Review results from these campaigns, documenting trends and insights (results focused)
- Finally, your Strategy Manager will minute the findings and feed these back to you on your monthly catch-up calls