Deployment

Set up multivariate tests

A/B split testing is a key part of detecting what works and why, helping your strategy manager to advise and plan further tests, however as well as a key learning objective, split testing can have a massive impact on the success of your campaign. Mostly we look at subject lines, but other areas we look at are sending times and content variables such as button colours, CTA copy and headings.

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Email split testing

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