Skogstad's Story

Customer Stories

Skogstad sees 52.3% open rate and 23.6% click rate with MailNinja.

Established in 1937 Skogstad are a multi-million pound award winning clothing company retailing online and offline in over 30 high street outlets.

Challenge

Skogstad were looking for a partner that could understand and work to their outcomes, review and profile their average customer to align their message, and have the ability to respond to changes and work to tight deadlines.

Key requirements:

  • Send a regular email campaign
  • Increase customer engagement
  • Integrate MS CRM and back-office e-commerce system
  • Track results and analyse trends.

Solution

Our approach was to create engaging visual emails designed to attract their target customers by way of ‘selling’ their brand message of quality and ethics, rather than price and special discounts.

The focus is very much on engagement, and less on sales.

Align design and message to target customer base.

Design effective and engaging content (key imagery, influential language)

Showcase brand identity, ethics, quality, their USP, diverse product ranges

We create and send a weekly visual campaign, each focusing on a single product range.

We designed and built a template that was mobile responsive as up to 75% of their readers read on mobile devices.

We provide detailed analytics (opens, clicks…) as well as ongoing trends and engagement analysis.

Results

As a result of data review we were able to achieve great results on behalf of our client.

This campaign resulted in a 52.8% open rate and 23.8% click rate.

Industry averages are just 16.2% and 2.3% respectively.

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