A growth model, designed for scale
As we’ve been working in the email sector for over 13 years, we understand the key metrics for success.
Auditing is a key part of setting up and managing campaigns for you. From initial checks on the health of your reputation for email marketing to mailing list data health and applying segmentation methods to ensure continued health and best possible performance of your emails.
Campaign monitoring and review of testing to ensure that tests that work are followed up on and tests that fall short are not repeated. Periodic reporting of results of campaigns with explanations of how and why campaigns perform in a particular way.
We will advise at all stages of works, on how best to approach specific emails that you need to send out to multi stage email chains making sure that the tone, style and messaging resonates with your audience.
Creative & strategic planning
Within almost all email service providers, the ability to carry out A/B and MV testing is present. We will advise and guide you on what things can be done with regards to testing and what we want to undertake on your behalf to achieve the agreed KPI’s. Testing includes content, subject lines, granular personalisation based on gathered and learnt data.
Documenting & reporting
Periodic reporting on the the results of your campaign, information about your audience and their interactions with the emails based on strategic testing. Documenting tests and outcomes so that tests don’t get unnecessarily repeated in the same regions.
We treat each email as a fresh project with a creative brief detailing the full specification ready for unique content, custom banners and tailored graphics. Because we know not every reader is going to view your email on the same device we can tailor the content so that unique content is displayed for desktop and mobile readers.
We use the latest in HTML and CSS coding alongside our own proprietary preview system to develop emails and templates from the ground up that work on each platform.
Feedback at all stages of each email send from design through to deployment. Wrap up reporting of the performance of your emails for the month and key points learnt about your audiences behaviours to be used for future strategic decisions.
We carry out tests on multiple devices for formatting and that best practices are adhered to, check spam scoring for potential red flags within content and highlighting areas that need additional improvements.
Strategic testing and deployment
Periodic reporting on the results of your campaign, information about your audience and their interactions with the emails based on strategic testing. Documenting tests and outcomes so that tests don’t get unnecessarily repeated in the same regions.
Our service plans are tailored to suit your goals and business needs.
Are you ready to upgrade your email marketing?
For a deep dive, request a demo
You work on your business, leave Mailchimp to us
We would love to hear from you and learn more about your email program and how we can take your program to the next level. If you're looking for an email agency, or just want more information, we're happy to answer all your questions.
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