Asset Folio

Asset Folio is a property and Investment brokerage company, established to provide a bespoke asset brokering service to their clients.

The challenge

Asset Folio came to us looking for a managed email marketing service. The guys at Asset Folio were extremely busy and simply did not have the time to manage any of their weekly email campaigns.

The solution

We started by creating two brand new, fully responsive templates which they could use for their weekly campaigns. One of the templates being a newsletter including a blog, focusing more on engagement and interaction with their subscribers; the other being a more sales/enquiry driven template, focusing more on some of the fantastic properties they have to offer.

Once the templates were created, we then switched focus to the current state of the client’s data/subscriber list(s). We cleaned all the available data ensuring that any inactive subscribers were removed from the lists, lowering risk of bounces or spam reports.

The results

We still have a great on-going relationship with Asset Folio and continue to manage the majority of their email marketing, sending three email campaigns a week and providing them with monthly in-depth reports.

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