Lord Timepieces is an aspirational brand which is based in London. They offer unique and luxurious timepieces in a variety of designs, from minimalistic classics to bold skeleton watches. Lord Timepieces combines global style trends and unrivalled quality into an affordable product.
Lord Timepieces wanted an email marketing strategy that sent emails a lot more frequently than they were currently. Originally, promotional emails were only sent on key marketing dates, e.g. Valentine’s Day, Black Friday, Christmas, and Boxing day. Here at MailNinja, we wanted to send emails more often to increase sales and engagement with subscribers, ensuring that they do not lose interest whilst increasing the Return on Investment.
Firstly, we had a vital phone call together to find out where the focus should lie. Lord Timepieces felt that ROI was key, and wanted to increase engagement with subscribers on the list. We then designed and built a template for us to work with on future campaigns for Lord Timepieces. Once this had been signed off and the client was happy, we took note of key marketing dates, and how we could use this to Lord’s advantage to further their sales and maximise ROI.
MailNinja have seen a reasonable ROI on the emails that Lord Timepieces send, and have also watched their subscriber list grow. When they began their email marketing, they started off with 10,055 subscribers. Today, Lord Timepieces have 57,277 subscribers in their list.
Over the period of 3 months, Lord Timepieces sent 3 promotional emails (by themselves) to their customers. Altogether, from 3 campaigns the total revenue came to £4,818, with a total of 66 orders. Although these numbers seem good, they are actually quite varied. The first campaign sent made 12 orders, with £725 total revenue. Second campaign made 54 orders, with a £4,093 total revenue. The third campaign made no sales. This does not show consistency within results.
We then accumulated 3 email campaigns here at MailNinja, and sent them on behalf of Lord Timepieces. Overall, the total revenue from our 3 campaigns came to £6,491, which therefore produced much more consistent results. Campaign 1 made 19 orders with a total revenue of £1,361. Campaign 2 made 54 orders with a total revenue of £3,014, and Campaign 3 made 32 orders with a total revenue of £2,116.
You may recognise the name Trunki after their appearance on well-known UK television series ‘Dragons Den’ back in 2006. Since then, Trunki has gone on to sell millions of children’s ride-on/carry-on suitcases and won multiple awards for the innovation of their products and designs.
Trunki came to us with the aspiration of taking their email marketing to the next level. The interaction and engagement that email can provide gave Trunki a fantastic platform to connect with their customers and keep them up to date with the latest blogs, competitions and product releases.
First of all the team started by creating a responsive master template, which we would use for Trunki’s future marketing campaigns. We then segmented Trunki’s subscriber data to form lists that we would be sending to on a regular basis. These lists contained information such as subscriber’s first name, last name and purchase history. This allowed us to send more personalised emails, ensuring that the content is relevant to the recipients.
We have been working closely with Trunki to meet the tight deadlines of their marketing schedule, providing in-depth reports on all of their campaigns. To date we have sent many successful campaigns for Trunki, including an email for the launch of one of their latest products ‘Jurni’.
© 2005-2018 All Rights Reserved MailNinja, Limited