Send better email (our first book)

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Email marketing isn’t a dark art, but a lot of people get the basics wrong. Send awesome email sets out to show you – in step by step practical terms – how to send amazing emails every time, that are tailored to your audience, and designed for impact. The MailNinja way.

Featuring contributions from 6 awesome email marketing experts!

Send awesome email (our first book)
Send awesome email (our first book)
Send awesome email (our first book)
Send awesome email (our first book)
Send awesome email (our first book)
Send awesome email (our first book)

Adam Q. Holden-Bache

Emily Ryan

Alessandra Farabegoli

MaryAnn Pfeiffer

Robin Adams

Amy Hall

This book is broken down into 3 sections:

Email marketing 101

  • Email is not sales
  • Email is engagement
  • It’s not about you
  • It’s about them
  • Email is a channel
  • The 6 steps of email deployment
  • The 3 factors that influence results
  • The 3 principles of email success
  • The one magic formula


  • The MailNinja ORTE™ model
  • Business focus (1-year goals)
  • Subscriber focus (90-day rocks
  • Campaign focus (30-day cycles)

How to create awesome emails

  • Design and layout
  • Words, tone and voice
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Did you know?

MailNinja are the leading email marketing experts and certified Mailchimp partners. So if you need some help, who ya gonna call?

or email the team at [email protected]

Tips and hacks to help you send better emails, and get better results.

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[email protected]

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