Meet your new email marketing department
A flexible, scalable email department made up of highly skilled email professionals, working together to transform your email marketing.
The strategy management team
Your dedicated Strategy Manager will work across all teams to ensure each email we send is aligned to your goals.
- Conduct an audit of your current email program and advise on key improvement areas
- Work with you to define KPI benchmarks and high-level goals
- Monitor email channel success and high-level ROI
- Track seasonal hotspots, and create a roadmap for your future campaigns
- Advise on themes and content for your emails and campaigns
- Discuss and lead A/B testing criteria for your emails
The creative team
Each day, the entire team gather in our daily huddles to brainstorm campaigns we’re working on. As a team, we use whiteboards to wireframe and concept designs.
From here, the Creative Team will work together to create amazing emails that fit around your brand identity and campaign goals.
- Set up a creative brief per email, detailing design spec, direction and CTAs
- Discuss design concepts with you, aligned to campaign goals
- Wireframe and prototype design layouts for your approval
- Design your emails around your brand guidelines and assets
- Design unique content for mobile and desktop devices
- Live test design prototypes on mobile devices in our testing lab
The development team
Under the bonnet of every great email is our expertly crafted bulletproof code. Our HTML specialists will hand-build, optimise and code your emails to make sure they perform across a wide variety of email clients and platforms..
- Build an email template kit using the latest HTML and CSS technologies
- Ensure your emails are optimised and accessible for mobile devices
- Test your emails across the most popular email clients
- Live test your emails on mobile and desktop devices in our testing lab
The deployment team
Our deployment team will work closely with your Strategy Manager to help turn your goals into effective email campaigns, then liaise directly with the creative and development teams to ensure your emails are eye-catching and functional.
- Create and manage your campaign content calendar
- Work with you to create and curate content for your emails
- Spell-check, proof and condense your copy
- Create custom banners and graphics for your emails
- Ensure your emails are quality assurance checked
- Run spam checks to ensure inbox placement
- Set up multivariant split tests
- Advise on subject lines and preview text
- Send your campaigns at peak time, for maximum impact
A 360° feedback of your results
Collaboration is in our DNA. Our strategy, campaign, creative and development teams come together to meet your needs.
Here are some of the ways we showcase results and provide useful insights for you
- We look at the bigger picture by analysing areas of influence
- Chair monthly strategy calls with you to discuss results and insights
- Conduct a quarterly review of your email program
- Track your competitors and provide insights
- Provide support and strategic advice at every stage
Our skills and capabilities
Some of the ways we can help you!
Mobile-responsive HTML coding
Reporting and insights
Consultancy and training sessions
ESP selection and onboarding
Technical and platform support
Deliverability monitoring and spam testing
Device and email client testing
Quality assurance testing
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