Insights

Why MailNinja?

Our analytics team perform in-depth analysis to develop email insights based on customer behaviour, attitudes, and brand goals to develop actionable segmentations and set campaign and customer specific goals.

We provide the analytics and email insights needed for developing new marketing opportunities. Whether identifying marketing strategies or developing effective campaign schedules by identifying optimal email peak times & frequency; we provide solutions designed to maximise your ROI.

Our strategy team provide an in-depth analysis to develop email insights based on customer behaviour, attitudes, and brand goals to develop actionable segmentations and set campaign and customer specific goals.

Campaign reporting

Our campaign reporting consists of campaign and list analytics, tracking activity such as open and click rates, bounces and new subscribers.

Engagement insights

Our unique List Engagement Segmenter for MailChimp allows you to view a complete list of subscribers in a single list, then dynamically segment or remove them within our dashboard.

You can filter your subscribers by:

  1. Have / haven’t
  2. Opened / clicked
  3. Any emails / this email / any link / this link
  4. Within xxx minutes / hours / days / weeks / months

From here you can see which subscribers are engaged and which aren’t. Powerful insights for any business.

Trend analysis

Our MailChimp Trends Analysis Dashboard allows you track and view advanced campaign reporting across your entire list, allowing you to spot key performance indicators (KPIs).

With TAD, you can view and download:

  • Best time of day for sending your campaigns by open and click rates
  • Best day of the week for sending your campaigns by open and click rates
  • Top performing campaigns
  • Top performing links
  • Most popular locations by opens
  • Most popular email client by opens
  • Most popular desktop clients by members
  • Most popular mobile clients by members

On-demand consultancy and expertise

MailNinja have a wealth of over 10 years experience in email marketing industry, and we can partner with you to achieve your outcomes and ROI. One on one mentoring, training or consultancy services are a key part of our service and support packages.