Matsmart sell discounted food online as it is approaching the use by or best before dates. They cover Norway, Sweden and Finland markets.
Matsmart approached us wanting an audit of their account so that they could understand how much of Mailchimp they were utilising and find out how they could be making the most of their ESP with a particular focus on e-commerce.
Some of the questions they were interested in exploring included how to use segmentation to send more targeted emails to customers, how to personalise their emails, best practice for e-commerce clients around emails and using their ESP’s, and how we could work together in an iterative manner with small deliverables that would provide clear business value.
A MailNinja mentoring package. We could show them all they need in an interactive way, so that they could then implement the changes they needed with our guidance.
Some of the issues flagged up in the audit were caused or affected by the amount of active lists in the account. We carried out some training on list management, and got the list number down to 3, one per country. From there we did training on segmentation and sending targeted emails, meaning no one would need to create any new lists again, and all emails could be personalised and therefore more impactful.
GDPR happened to fall roughly two thirds of the way through their 3 month mentoring package, and so there were a few training sessions solely dedicated to planning for the 25th May.
As the deadline approached, they decided to use some of their Mentoring time to outsource some of the work to us, and as we are flexible with this type of package, we designed and implemented landing pages/preference centres and multiple re-confirmation emails.
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