You may recognise the name Trunki after their appearance on the well-known UK television series ‘Dragons Den’ back in 2006. Since then, Trunki has gone on to sell millions of children’s ride-on/carry-on suitcases and won multiple awards for the innovation of their products and designs.
Trunki came to us to take their email marketing to the next level. The Trunki brand was fun and their audience was highly engaged, which was a fantastic platform to start from. Our first priority was to give their customers what they wanted; more regular communications, sharing insights and news on their product ranges and their unique and amazing success story.
First we spent time understanding and analysing their data, organising their audience into granular segments. The segments would be the basis of their email marketing, based on purchase history, demographic and engagement level data. These elements allowed us to send highlight targeted emails, ensuring the content was on brand and relevant.
The challenge was to move fast in order to meet some tight deadlines within their upcoming marketing schedule, then once we had some campaigns under our belts to review performance and provide in-depth reports, to help shape an ongoing content strategy. To date we have sent a bunch of successful campaigns for Trunki, including helping launch their latest product ‘Jurni’.
Download our customer case studies PDF.
Learn how we’ve helped hundreds of clients over the years, with our comprehensive 57-page PDF.
By downloading this resource you will also receive some other emails. Of course, you can opt out at any time.
Tips and hacks to help you send better emails, and get better results.
86-90 Paul Street
Copyright © MailNinja® Limited 2005-2020. All Rights Reserved. 🔒 We Comply With The General Data Protection Regulation (GDPR).
MailNinja® is a registered trademark Company Registration No: 08740980 VAT Registration No: 203 3543 52